Include URLs on printed items along with the QR Code for people who don’t have smartphones. In Google Analytics, click on Acquisition/Campaigns (example: “networking” for the QR Code printed on the new 4-H card:, which points users to the Tell Us Your Story form on the 4-H Foundation website.) Later, you can use Google Analytics to see how many times users used your QR Code to get to your website.Use your smartphone and app for reading QR Codes to test your QR Code to make sure it points to the proper web page BEFORE having it printed on your promotional item.(I use The 2D Code QR Code Generator and QR Code Generator from the ZXing Project.) Generate your QR Code. Once you have your URL, go to a QR Code generator to create the QR Code.Go to Google’s URL builder to build a trackable URL for your QR Code.What you’ll need: Internet connection, browser, a smartphone, and an app for reading QR Codes. A “trackable” QR Code contains embedded information that allows you to track how many visits to your web page or site resulted from the code on a specific poster, brochure, etc. Why it’s useful: QR Codes that are printed on posters, brochures, signs, business cards, displays, and more can point smartphone users to specific web pages, promoting your program or event, or providing the user with additional information.

Creating Trackable QR Codes This QR Code points users with QR readers on their mobile devices to UMaine Extension’s Tractor Safety Course webpage.

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